BRANDING TIP: BE DIFFERENT
These days in order to have a stand out brand, you HAVE to be different. If your brand isn’t interesting, then it’s not different, and if it’s not different, then it’s not attracting a particular group of people. If you're not attracting a particular group of people, then you're probably not making very much money doing what you're doing.
Take action: Decide how your brand is different than your competitors. Highlight that and market it! Make it your unique business angle that gives your business that WOW factor.