ONE OF THE BIGGEST MISTAKES YOU COULD BE MAKING WITH YOUR SQUARESPACE WEBSITE
Surprisingly, one of the major missing elements we see on websites is this: there is no headline! What do we mean by headline? This would be a few carefully constructed words or a short sentence that clearly explains what kind of website the viewer has entered.
Did you know, that a concise and strong headline increases your click-through rate (viewers that move from the homepage to look through your entire site) and and even higher conversion rate (viewers that turn to customers!)?
Communication is key, and if someone arrives at your site and they see beautiful design and stunning imagery, but they are guessing as to what is the purpose, that is a huge problem. Is it a site for wedding photography, or an events planning company, or a florist, or a calligrapher? And be specific, are you a calligrapher that works exclusively with brides and you have a 24 hour turnaround? What makes you special and who your target audience could be added to your HEADLINE.
Eliminate frustration and confusion by communicating directly with your audience as soon as they enter your online space.
DESIGN TIP: Once your headline has been written, and you are ready to add it to your site, make sure it starts before the viewer has to scroll at the very least. Ensure it's visible from the moment your audience enters your home on the web.