ELLENI TOUMPAS IS LIVE
Photographer Elleni from Melbourne, Australia, came to us with strong sense of the direction she wanted her brand to go for ellenitoumpas.com. She wanted something sharp, androgynous and clean. After looking through her portfolio we wanted to really play off of the mood and style of her photography. We used the Wind & Moon design as the starting point, but made some strong design decisions with color and texture. The line patterns were added as an ode to the uniform of patterned button-up shirts that Elleni sports on a daily basis.