Last updated: November 2026
So you're ready to build your website on Squarespace, you open up the template library, and... there are about 200 of them. Plus a few hundred more paid ones from template shops all over the internet. Where do you even start?
Great question! We were the first Squarespace template shop back in 2014, we've designed 80+ Squarespace templates, and 16,400+ business owners have launched their sites with them. So we've seen what works (and what makes people quietly close the tab).
Here's the short answer: The best Squarespace templates in 2027 are the ones built for your type of business. For free, we love Ortiz (all-around), Myhra (coaches), Quinn and Clove (service businesses), and Hester and Hales (online shops), all included with any Squarespace plan from $19 a month. For premium Squarespace templates ($99 to $495 one-time), our favorites are Radiance and Maya Jones for coaches, Renew for therapists and health and wellness brands, Evans, Amplify, Jada, and Tryp for speakers, Convene for event planners, and Trove for agencies.
This guide covers the best free and premium Squarespace templates in 2027, who each one is best for, what you actually get with each, and how to pick the right one for your business.
What's the difference between free and paid Squarespace templates?
When you're shopping for Squarespace templates, you've got two options. There are Squarespace's free templates, and then there are premium templates you buy from a designer's template shop. Here's the difference:
Free Squarespace templates come included with any Squarespace plan (from $19 a month), and there are about 200 to choose from. Picks like Hester, Almar, and Meriden give you a clean starting point, but the designs are often basic and aren't built to really wow visitors or make the next step simple.
Premium Squarespace templates cost $99 to $495 one-time and give you a designer-built Squarespace site with that designer's design and conversion strategy baked in. Most of these designers have built hundreds of custom sites on Squarespace, so they know what works, and it shows in their templates. You just swap your colors, images, and text into a layout that's already built to convert. Most paid templates also come with step-by-step customization tutorials, design, copywriting, and SEO tips, and support.
Both are built on the same Squarespace 7.1 drag-and-drop editor, so the real difference comes down to the quality of the design and strategy, plus the extra support you get.
Want the full breakdown? We covered it all in Free Built-In vs. Paid Premium Squarespace Templates: What's the Difference?
The best FREE Squarespace templates
$0 (+ website hosting plan from $19/month)
Every one of Squarespace's free templates comes included with your plan, and they're all built on the same 7.1 Fluid Engine editor. So think of a free template as a starting layout where you can drag, drop and restyle anything.
Here are the free Squarespace templates we'd point a friend to first.
Ortiz: Best free Squarespace template overall
Ortiz is the one we'd hand someone who says "I just need something clean and I don't know where to start." It's simple, flexible, and easy to bend into almost any kind of business site.
Best for: Solopreneurs who want a clean, all-around starting point and plan to customize it themselves.
Myhra: Best free Squarespace template for coaches
Myhra gives coaches a simple, friendly starting point with room to share who you help, how you work, and how to book a call with you.
Best for: New coaches who want a free, no-fuss site to start booking clients.
Clove: Best free Squarespace template for service businesses
Clove is built for service businesses, so it already has room for what you do, who you help, and how to work with you. A solid pick if you're a consultant, VA, or agency of one.
Best for: Consultants and service providers who want a professional, no-fuss layout.
Hales: Best free Squarespace template for online shops
Hales is a great starting point for selling online, with room to show off your products. Just double-check that your Squarespace plan includes commerce features before you start selling.
Best for: Small shops selling a handful of products. (Running a big store? Shopify is usually the better fit for heavy ecommerce.)
Our expert opinion on free Squarespace templates
We've designed 80+ Squarespace templates, so here's our take. Squarespace's free templates are a great place to test an idea and get started, but they're built with simple, basic blocks. They'll look clean, but not custom, and lots of other businesses are using the exact same layout. Figuring out how to make your site both look good and convert visitors into clients is all on you.
The best PREMIUM Squarespace templates
$99 to $495 one-time for the design layout
A premium Squarespace template gives you a designer-built site that you fill in with your own colors, photos, and words. You basically get to use the design and the conversion strategy from a skilled designer, without spending thousands on a custom build.
It's how you look like you spent $10k on your website, without actually spending $10k.
We're using the same strategies we've used on 950+ custom sites to design our 31 templates, and 1,300+ coaches, 450+ speakers, 280 wellness brands, and 4,000+ people who sell services have launched their sites with them. Here are the ones we'd point you to first.
What are the best premium Squarespace templates for coaches?
Radiance ($299): Made for coaches who also speak, teach, or podcast. It has room for your coaching offers and your bigger platform, so people see you as the expert from the first scroll.
Maya Jones ($299): For coaches with a bold personal brand and big personality. If your clients book you because of you, this is the one.
Want more options? See our 10+ Best Coaching Website Templates Built With Squarespace.
What is the best premium Squarespace template for therapists and health and wellness brands?
Renew ($299): Built for health and wellness brands, with a fresh, calm feel that makes people trust you with something personal. This is our #1-selling template in our shop.
Want more options? See our 8 Health and Wellness Website Templates Built With Squarespace.
What is the best premium Squarespace template for speakers?
Amplify ($299): We partnered with Jess Ekstrom and Mic Drop to build a website template around her strategies for getting booked as a speaker. It puts your speaking topics, past stages, highlight reel, and booking form right where event planners look for them. And since we've built 100+ custom websites for speakers, it's packed with what we've seen actually lands gigs.
What is the best premium Squarespace template for service-based businesses?
Convene ($299): We created this template after hundreds of event planners asked us for one. It lets you show off your beautiful work all throughout your site and makes it easy for people to inquire about your services.
Trove Agency ($299). Made for agencies and creative studios, so you can show off your services, your team, and your best client work, and make it easy for the right clients to reach out.
How do you choose the best Squarespace template for your business?
Here's the process we walk our own clients through:
Start with your business type, not the prettiest demo. A speaker needs a booking form and a sizzle reel. A therapist needs a calm, easy way to reach out. Pick a template that's already built for what you do.
Look at the layout, not the photos. Every demo looks amazing with professional photography. Picture your photos and words in it instead.
Decide how much design and strategy you want to DIY. Free means you figure it out. Premium means a designer already did.
Best Squarespace templates FAQ
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It depends on your business. Ortiz is our favorite free all-around Squarespace template, Myhra is great for coaches, Quinn and Clove are great for service businesses, and Hester and Hales are great for online shops. For premium ($299 each), we love Radiance and Maya Jones for coaches, Renew for health and wellness brands, Evans and Amplify for speakers, and Convene for service-based businesses.
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Yes. All of Squarespace's own templates are free with any Squarespace plan, which starts at $19 a month billed annually, and there are about 200 to choose from. Premium templates from independent template shops cost extra, usually $99 to $495 one-time.
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For most service businesses, yes. A $299 premium template gives you a designer-built site with the design and conversion strategy baked in, plus tutorials and support, for about 3% of the cost of a $10,000 custom site. It's how you look like you spent $10k on your website, without actually spending $10k.
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Yes, but it works differently than it used to. Every Squarespace 7.1 template uses the same Fluid Engine editor, so you can restyle any page or add any section without "switching" templates. To use a premium template, the designer sends it over on a brand new Squarespace site and you move your content into it.
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You can buy them from 100+ independent template shops like GoLive HQ, Big Cat Creative, Applet Studio, Studio Mesa, and JPK Design Co. You'll also find a ton on Creative Market and Etsy, often from $99-ish.
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Yes, completely. You can change every color, font, photo, and word with Squarespace's drag-and-drop editor. Want someone else to do it? Our Done-For-You Site Setup is $1200.
