MARKETING TIP: TARGET A SPECIFIC GROUP OF PEOPLE
The best way to win business is to offer something no one else is offering to a very specific group of people. Don't try to offer everything to everyone, just decide on WHO you're going to serve and then tailor your product or service around those specific people. For example @RockNRollBride magazine could have been a regular wedding magazine, but the owner, Kat decided to target a very specific group of people which were Rock and Roll Styled Couples. And BOOM! She wins business because of her unique business angle. She has a stand-out brand that get's people talkin'.
Take action: Decide what specific group of people will you begin to target. Then, begin to tailor your business model, products, and services to meet their specific needs.