Abbey Cappa Is Live On Squarespace
We are so honored to show off this launch for Abbey Cappa! Abby came to us wanting a new and bold design for her Squarespace Site. We had so much fun giving her a Restyle with our Always Template for Squarespace. The end product was a bold, sophisticated and feminine design that matched the vibe of for her company - She’s Here For It.
Read our Q+A With
Abbey CappaRead our Q+A With
We got to pick Abby’s brain about running the company and what she’s learned along the way.
GOLIVE: WHERE DID YOUR PASSION FOR THE INDUSTRY OR CRAFT START?
Abbey: Honestly I’ve had some form of business since I was 11 years old. I just didn’t realize until about a year ago that qualifies me as an entrepreneur 😂 so my love for the “industry” as a whole runs deep.
GOLIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
Abbey: I was homeschooled all the way through (my choice) and I think that made a big difference and taught me to be a self starter/independent for sure.
GOLIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
Abbey: That no matter what, you will never be able to make everyone happy. Someone (even if it’s just one person) will always dislike you and probably talk about it to someone else. So stand your ground and seek to please the Lord in all things rather than always trying to bend over backwards for someone else’s opinion of you.
GOLIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
Abbey: That there is a way to do social marketing WELL. I think it gets a sleezy rap and that’s why I honestly was a snob and didn’t touch this industry for a while. I wish someone would have told me earlier that you can serve AND sell authentically. Once I took the leap I figured it out ☺
GOLIVE: WHAT WAS THE MOMENT YOU HAD WHEN YOU SAID, “I SHOULD DO THIS” OR WHAT MADE YOU JUMP INTO WORKING FOR YOURSELF?
Abbey: The reality of becoming a single mom unexpectedly. I had to go all in with something.... and the conventional route of a degree + a 9-5 didn’t feel like freedom to me. A dear friend told me to swallow my pride, pray & just START. So I did.
GOLIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
Abbey: Thankfully we have already met our goals of time and financial freedom. It’s been a greater blessing than I could even imagine and I’m so thankful! So from here on my focus is to reach every single woman out there who has her own dream and give her the tools to accomplish it. The road of entrepreneurship can be lonely and no one should ever be alone.
GOLIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH US FOR YOUR RESTYLE OR CUSTOM DESIGN?
Abbey: I followed Promise on Instagram and simply loved GoLive HQ’s style!