Roundtown Events is Live on Squarespace
We’re so excited to share the fun, stylish, and LIVELY website we created for Round Town Events! Carley and Lindsay are a best friends duo who are passionate about creating unique event experiences. We Restyled our Kira Reid Template for their site. We had so much fun creating custom patterns and an expressive logo to create a site that looks like a PARTY! Be sure to check out our Q&A with this dream team below- we’re so inspired by their creative journey.
“It’s so empowering as a female in this day and age to own your own business, and to be able to call yourself a boss babe. This was a dream we’ve had since we were young and to finally say we’ve reached it feels pretty damn good.”
GO LIVE: WHERE DID YOUR PASSION FOR THE INDUSTRY OR CRAFT START?
RE: It all started at the age of 6 or 7. We’d have playdates after school and we would pull out pages of magazines, put them up on the bedroom wall and arrange the furniture to look like an office. You could say that we started building our “business” at an early age. Fast forward to our early 20’s, we’d graduated college and moved in to our very own apartment. We created stylized parties for any occasion. Birthdays, holidays, whatever. We took things to the next level with Carley’s wedding. With no road map to speak of, we focused on every tiny detail, because doesn’t everyone instinctively obsess over the perfect unique and creative escort card?! After that, we knew it was in our blood. We had a passion for planning, designing and dreaming up awesome ideas together.
GO LIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
RE: We are pretty self taught. Planning and design genuinely feels like it's part of who we are. We alway knew we’d make something together, it was just a matter of when. We each went of to college unsure of the bigger plan, studied communications and the stars just aligned (if you’re into that sorta thing)!
GO LIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
RE: That it’s a shit ton of work to run your own business. There isn’t anyone to fall back on, but it is so rewarding! It was the scariest decision we made - sharing something with the world that had just been a fun hobby and knowing you’re responsible for someone else’s vision. It took a lot of long nights to build up the courage to just got for it. But here we are and it’s freakin awesome. We are always pushing ourselves, learning from each experience and creating better processes so we continue to grow. But how cool to say you did all that?!
GO LIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
RE: That there is no perfect business model. Sure, there are guidelines of how to set up a business, but every business has their own ups and downs, which makes them unique. You have to constantly change and improve the way you do things, and we’ve learned that this part never really ends. Building a strong community within your industry makes all the difference too!
GO LIVE: WHAT WAS THE MOMENT YOU HAD WHEN YOU SAID, “I SHOULD DO THIS” OR WHAT MADE YOU TAKE THE JUMP INTO WORKING FOR YOURSELF?
RE: We mentioned Carley’s wedding earlier... what we didn’t mention was that her sister got married 6 months later so we got to try it all again! We loved it. We ate up every little detail, experimented with out of the box ideas, tied tags, spray painted anything we could, tried our hand at Photoshop... you name it! The best part, we had a blast doing it. Every aspect was a new and exciting challenge and we wanted more. It took us a beat to realize that not everyone gets strung out on figuring out the perfect place setting or how to re-invent something to make it totally unique. Eventually it was like, hey, we might be onto something here!
GO LIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
RE: First and foremost, it’s so empowering as a female in this day and age to own your own business and be able to call yourself a boss babe. This was a dream we’ve had since we were young and to finally say we’ve reached it feels pretty damn good. We still have moments where we step back and have to pinch ourselves because it all feels like a dream. To have flexibility and freedom with how we run our business and shape what we want for our future is crazy rewarding.
GO LIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH US FOR YOUR RESTYLE OR CUSTOM DESIGN?
RE: We rebranded our website a few years ago and really wanted to step our game up. As our business grows, our wants and needs are growing too. We were looking for a site that would define our brand and create a strong presence within the events industry. We’ve followed Go Live HQ for a few years and we creepishly obsess over the work you produce. The look, style, and vibe was a perfect match. Your team helped us curate our ideas into a complete storyboard, and find the perfect balance between fun, edgy and modern. It’s everything we dreamed of and more!
GO LIVE: ANYTHING ELSE WE SHOULD KNOW OR WANT TO GET OFF YOUR CHEST?
RE: If we weren’t already completely obsessed with you before, we definitely are now! Thank you for all your hard work!
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