WLCM Is Live On Squarespace
We are so excited about this reveal for WLCM, a full-service mobile app design and development studio run by Lindsay Witmer Collins. Lindsey had built and designed her own website many times over the course of the years. When she came to us, she knew she was ready for fresh eyes and hired our team to do a completely Custom Website on Squarespace. Beginning with the logo and continuing through every page, we wanted to make sure that the design was clean, high-ended and sophisticated to bring Lindsey’s vision for her brand to life.
“Having a strong team that I trust is paramount to my business' success.”
– Lindsey witmer collins
GOLIVE: WHERE DID YOUR PASSION FOR THE INDUSTRY OR CRAFT START?
Lindsey: I never thought I'd work in software. It was kind of an accident.
I was living in South Africa after college for a few years and came home to find smartphones! I was amazed by the possibilities of apps and had a thousand ideas. One of them kept me up at night, in a good way.
I raised funding and hired a development firm from New York to bring my idea to life. They didn’t deliver. I lost nine months and tens of thousands of dollars — and earned a bruised reputation with my investors and clients. I then worked with developers in Boston and San Francisco and eventually ended up with a solidly mediocre product, delivered over a year late.
I vowed I would never work in tech again. The time, expense and difficulty of finding technical partners who I trusted — and who cared about my mission and its success as much as I did — felt impossible.
Eventually, that impossibility is what compelled me to jump back in.
Other entrepreneurs in my network at the time were asking for my advice on the industry and to share what I knew. I had such fear for them! It felt like watching someone I cared about wade into a pond I knew was filled with alligators, and I wanted to help them navigate it.
I started very small with very simple software, and things grew from there. It took me years to have the confidence to make a website and admit that I was doing this for real. I had to get my feet under me, and I honestly didn't expect that it would turn into a business or even make any money -- I was trying to create a wellness consultancy at the time! Helping people build software was a side project that I charged virtually nothing for. At one point, I told my husband that I needed to quit with the software. I thought it was distracting me from my wellness project. He told me I should pay attention to where the energy was: I had a continuous supply of people looking for help creating apps. I had to admit he was right. I also had to admit I loved this work.
It's interesting how some of the most important decisions of our lives seem to make themselves.
GOLIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
Lindsey: I have a degree in Environmental Sciences and Engineering with Highest Honors from UNC-Chapel Hill. I am really glad I got that degree, and I'm also clearly not an environmental engineer!
I learned what I know from doing it, over and over, when the stakes were high in my own app startup. And I learned from Juhan Sonin, an MIT professor and UX designer who took me under his wing and gave me all the criticism I needed to start to master the fundamentals. I kept practicing, and for me this was the best way to learn. Not only did I sketch a lot of apps, but I was also in charge of actually making them -- and then managing them when users complained. I had to think bigger than just making things pretty. This grounded my designs and helped me learn what really works, both in terms of efficient execution and user experience.
I had to design based on how things worked in the real world, and I think this was, and still is, a real strength for me.
GOLIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
Lindsey: Having a strong team that I trust is paramount to my business' success. What the agency does goes well beyond what I can do alone, and finding great developers is difficult. I could write pages and pages of anecdotes backing up that sentence, but I'll leave it at that. I don't think you have the space here. ;) The challenges I dealt with when I realized I had trusted the wrong developer on a project took many forms and gave me a lot of knocks. I used to focus on someone's potential more than was wise.
GOLIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
Lindsey: I could have avoided a lot of headaches if I had had higher standards for my developers from the outset. I tended to see the positive and focus on potential rather than taking underperformance as seriously as I should have. In some businesses and roles, there's a cushion for underperformance, but for my business, if someone is consistently not delivering as they need to, it has big implications for my clients. That's more important than anything.
GOLIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
Lindsey: Working for myself has given me freedom in every way. I can work when and where I want, and I can choose what I want to work on, too. I can't imagine going into an office with a small bank of PTO to budget each year. That seems like prison to me, but I know that for many people it can feel secure, and that that security can be freeing in its own way for them. I appreciate that. I was raised by a scrappy entrepreneur who was raised by a scrappy entrepreneur, so I guess it runs in my blood.
GOLIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH GOLIVE?
Lindsey: I've designed and built my website myself over the course of many iterations over the years, but this time, I wanted fresh eyes. I knew I needed something different, but I couldn't see it clearly. GoLive asked me to do a lot of the legwork ahead of time -- including creating my own brand board, writing all the copy, and answering key questions about what I'm trying to achieve -- and I really appreciated that because it guided me through the process in a way that helped me crystalize my vision.