Stay Boutique Is Live On Squarespace

 

We're raising our glasses in celebration this week's Go Live launch for Stay Boutique! The killer team chose our RESTYLE customization option where we collaborate with our clients to create a website they love, and you can bet they brought their A game! Our crew at HQ kicked off the design process by using our very own "Everyday" template as a foundation. From there, we began building the website features to reflect the business goals and branding focal points of Stay Boutique. The company provides a plethora of resources which includes booking services for boutique lodging, so we honed in on creating clean lines + symmetry to compliment our effortless navigation and layout for online customers.

After covering the nuts and bolts, the REAL fun began! We had a blast collaborated with team at Stay Boutique to craft a knockout logo that represented their fun and edgy brand style. But we didn't stop there! Together, we put the finishing touches on the website by making Stay Boutique's millennial pink, grunge vision come true! We are ALL heart eyes for it and can't wait to see how their new website transforms their business!

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Color is an important ingredient to building a memorial and consistent brand. For example, everyone KNOWS that Tiffany blue color made famous by the luxury diamond company or the bright, fun orange colored into the Nickelodeon TV logo. Each of those colors are a good representation of each respective company and when you see it, you know it! However, a lot of people get stuck on trying to figure out the perfect balance of color to mirror the tone and vibe off their own brand while also attracting their ideal client. 

If that's you, listen up! One of our favorite hacks for choosing color palettes is utilizing the Adobe Color wheel. You can pull and move the nodes to create your own color palette or view monochromatic, triad, or complementary variations (left image). Or you can upload your favorite image and it will automatically pull & pair dynamic options (right image).

Check out the Adobe color wheel and give it a try. Do you have any color palette tips? We’d love to know in the comments. 

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