How to Choose Fonts for Your Website
Today is all about fonts—because without them, we’d all be stuck in a world of waaay too much Times New Roman.
The right font choices do more than look pretty—they shape how your brand feels. Letter shapes, spacing, sizing, and pairings all work together to create mood, personality, and that extra wow factor (which is why designers love geeking out over them).
When fonts are overlooked—or overdone—things can feel off. The key? Choose type based on how you want people to feel when they experience your brand. Each font style carries its own personality, and knowing the basics makes all the difference.
Pick Fonts For Your Website
1 // CHOOSE A LOGO FONT
Choose a logo font to be the *main* mood/personality for your brand. Use the examples above as a guide or explore different fonts on your own online via myfonts.com (paid) or dafont.com (free)
We suggest letting your logo be the only place where you use this particular font that you choose. Some people love a specific font so much that they want to use it for their logo, title headers, sidebar buttons, and everywhere. But we don’t suggest doing that (unless you’re a skilled graphic designer and you know what you’re doing) because it will look like a default font and weaken your overall visual identity. Your logo should be treated special and should not look like ALL the other words that you will use around your site and brand.
2 // CHOOSE A SECONDARY FONT
Now choose a different font for your header titles, buttons, navigation, links, etc. In order to keep the balance in the overall design, the font should have less personality than your logo font. When it comes to pairing fonts they need to complement each other and not compete with each other. The secondary font in particular should look good in relation to your logo font. The logo font needs to be the head honcho and the secondary font needs to support the head honcho.
3 // CHOOSE A BODY COPY FONT
Your body copy font HAS to be easy to read. Readability is our main goal for choosing this font. PERIOD. Fancy, ornate, or decorative body copy fonts are often the culprit for an ugly brand, blog, and website design. Many people have good intentions because they want their blog to be interesting looking but it's actually really distracting, hard to read, and it disrupts the balance on a page. Other than readability the body copy font has to match the vibe of your overall visual identity and it has to look good with your logo and title fonts. If your brand is modern and clean then I recommend you use a sans serif font. If your brand is classic and timeless then I recommend a serif font.
We hope this blog post helps you make more strategic decisions for your business so that your brand looks cohesive with your messaging. Have fun with those fonts!
And if you want to launch your website with a website template design already built out for you, check out our Squarespace website templates.
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