The Scope is Live on Squarespace
Audrey Adair dreamed up The Scope, a community for freelancers to learn from each other and share their wisdom, after receiving many questions from others asking her advice on how to get started with freelancing. Audrey has braved the freelance world with all of its ups and downs for 5 years, and now hopes to inspire anyone else seeking to live the self-employment dream! We were honored to work with her on a Restyle of our Curate Template to bring The Scope blog to life.
We LOVED the vision Audrey brought to the project. As a freelance communications consultant, it was really important to Audrey that the design of her site enhanced its strategy and function. We designed a beautiful newsletter form to stand out on her homepage as she wanted to highlight that feature in a non-intrusive way, and keep the colors general neutral so the site was approachable to everyone!
Check out our Q&A with Audrey about her Restyle
Audrey shares what led her to foster a community of freelancers and her plans for The Scope.
"The concept of freelancing and working for oneself is still something not everyone gets. The hardest lesson I've learned is to not let other people's doubts create doubts of my own."
GO LIVE: WHERE DID YOUR PASSION FOR THE INDSTURY OR CRAFT START?
Audrey: I've always imagined a day when I'd own my business, I just never imagined that business being freelance. I started freelancing about five years ago and since then I've had about a hundred different people ask me the same exact question—"How do I do what you do?" It was that need for resources that sparked the idea for The Scope, and I'm looking forward to connecting with new people and sharing this passion for self-employment with a brand new community.
GO LIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
Audrey: My degree is in Broadcast Journalism, which has been a huge value in my freelance and content creation businesses. When it comes to actually running a business, that's all been self-taught and I am learning something new every single day.
GO LIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
Audrey: The concept of freelancing and working for oneself is still something not everyone gets. The hardest lesson I've learned is to not let other people's doubts create doubts of my own.
GO LIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
Audrey: When I started freelancing in 2014, I thought it would be temporary. I wish someone had told me not to think with only the short future in mind and to think more long term. Freelancing has evolved to so much more than a gig economy, and going back to a traditional 9-5 isn't something I even think about.
GO LIVE: WHAT WAS THE MOMENT YOU HAD WHEN YOU SAID, “I SHOULD DO THIS” OR WHAT MADE YOU TAKE THE JUMP INTO WORKING FOR YOURSELF?
Audrey: I actually had the idea for The Scope during a recent client trip to Australia. Even on the other side of the world, people were asking me for advice on freelancing and how they could get started. It was then that I realized there was a real need for resources and a budding community that could benefit from a site like this.
GO LIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
Audrey: I'm excited for all of the new people I hope to meet through this project. There are so many people with their own self-employed journeys to share and even more people who want to learn from experienced freelancers— I hope to gain new insight and connection to a whole new network.
GO LIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH US FOR YOUR RESTYLE OR CUSTOM DESIGN?
Audrey: I needed to a hire a team who would not only develop a beautiful website, but who I could depend on to be professional and work with little management from me. After discovering the Restyle, I knew I found the right people for the job. From my first call, to working on everything throughout my design week, I couldn't have asked for a better experience. I also always felt like there was genuine interest in and a shared passion for what we were trying to create and that's something I'll always be grateful for.
GO LIVE: ANYTHING ELSE WE SHOULD KNOW OR YOU WANT TO GET OFF YOUR CHEST?
Audrey: It's predicted that half of the US workforce will be freelance within the next decade. For anyone who's ever thought about self-employment, there is a place for you and there's no better time than right now.
See The Scope Live on Squarespace
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