Not only do we love designing killer Squarespace Templates and custom websites for our clients, but we also get asked to review, critique, and re-strategize websites on a regular basis. After 10 years of designing for the web, we’ve seen the good, the bad, and the ugly.

One of the biggest mistakes we see on websites for brands and businesses is making things seem way too complicated.

Having a logo is VITAL for your brand, but a good or bad logo design can really make or break how people see your blog or business from the outside. Your logo visually communicates your brand name and your brand style which, in turn, helps to create brand recognition.

We got the question on social media the other day: “How often should I be updating my brand and website?” And that’s an AMAZING question.

At GoLive, we love using social media to connect with our customers and clients and reach new people. We are huge fans and huge proponents of being active and engaged on social media for your brand, blog or business.

Fonts on your website and branding can make a HUGE difference. Having great, well-paired fonts can take your website from amateur, boring, or unprofessional to unique, well-designed, and credible with just a quick, two-second swap on the backend of Squarespace.

Including client testimonials on your website is a super effective strategy to convince someone to book your service, purchase your product, sign up for your class, or whatever it is you do!

IMAGINE THIS: You have just finished customizing your website to make it unique to your brand, you’ve put in TONS of work on the back-end of Squarespace, and you’re feeling amazing about what you’ve accomplished. You are FINALLY launching the website of your dreams!! So you press publish, and then … NOW WHAT?